About Us

New Balance Harrisburg is your complete on-line source for performance New Balance footwear, apparel, and accessories for men, women, and kids.

Because feet don't come in one or two widths, and because shoes that fit better perform better, New Balance Harrisburg carries up to six different widths -- from a narrow 2A to an expansive 6E, and sizes from 5 to 17 for adults, medium to X-wide for pre-school, grade school, and infants.

Our "fit" specialist team is highly motivated and trained to coordinate your needs and goals with the right performance products.

New Balance Harrisburg is proud to continue the standards of excellence set forth by New Balance Athletic Shoes Inc.

New Balance Harrisburg is an independently owned and operated licensee of New Balance Athletic Shoe, Inc. New Balance and the NB logo are registered trademarks of New Balance Athletic Shoe, Inc., used under license. New Balance Harrisburg is a division of Shoe Fly Shoe Inc.

About New Balance

The Company
Headquartered in Boston, MA, New Balance manufactures and markets technically innovative, width-sized performance footwear and apparel for women, men, and children. The range of product categories includes running, cross-training, walking, basketball, tennis, adventure sports and kids. Work and hiking boots, sandals, boat shoes, and rugged casual styles are also available through the company's Dunham Bootmakers division, which joined the New Balance family in Fall 1998.

As a privately held company, New Balance has remained committed to a core set of philosophies and strengths -- including technical superiority, width-sizing, U.S. manufacturing, grassroots promotions and strong partnerships with its retailers and suppliers.

Corporate History
The company's heritage dates back to 1906 when the company, then owned by William Riley and known as the New Balance Arch Company, manufactured orthopedic shoes and arch supports. Throughout the fifties and sixties, an increasing number of runners started turning to New Balance for custom-made shoes thanks to the company's unique expertise in handcrafting specialized footwear. In 1956 Paul Kidd bought the business and increased the shoe making sector. The demand for New Balance athletic shoes grew and soon the production of custom-made running shoes was the company's primary source of business.

On Boston Marathon Day in 1972, New Balance was purchased by its current owner, James S. Davis. At that time, the company consisted of six people making thirty pairs of "Trackster" running shoes each day.

The "Trackster" was the first athletic shoe made in a wide range of sizes and widths. Since that time, New Balance has established a unique reputation for technological innovation and width sizing, and today, reigns as the industry's "fit expert" and the premiere manufacturer of performance-oriented athletic footwear.

A Unique Approach to Athletic Footwear
The company maintains a steadfast commitment to the founding product ideals of performance, fit, technical superiority and superior manufacturing. New Balance is the brand of choice for millions of people around the globe who are serious about their sport -- from elite athletes to weekend warriors.

Making Its Mark in Athletic Apparel
In athletic apparel, New Balance has made significant strides, taking a more progressive approach with innovative fabrics and features, and attractive colors; and like its footwear, the company's apparel line features the New Balance hallmark of fit, performance and comfort. New Balance is dedicated to producing a collection of athletic apparel that has become legendary for its function and timeless design.

An increasing segment of the New Balance business, NB apparel features a collection of lightweight technical fabrics in the most functional designs. Engineered to be versatile and durable, the apparel collection incorporates advanced moisture management liners, breathable microfibers and water-resistant coatings to provide consumers the ultimate in comfort and weather protection.

A Formula for Success
Teamwork, total customer satisfaction and integrity are the core values upon which New Balance operates, and the company's tremendous success can be credited to its unyielding commitment to these values.

U.S. Manufacturing
New Balance has five factories in New England - three in Maine and two in Massachusetts. New Balance faces unique challenges in domestic manufacturing yet remains undaunted. With a high quality labor force and the confidence to dare to be different, New Balance is able to survive and thrive, and is not afraid to take a leadership position in an industry that has sent most of its production overseas.

In a global economy where quality components come from all over the world, New Balance continues to manufacture a percentage of its shoes in the U.S. This is done by re-investing in the latest technologies and manufacturing techniques available. Unique modular teams are continually challenged to offer creative alternatives to foreign competition.

Committed to maintaining a manufacturing base in the U.S., New Balance has proven that high quality, width-sized athletic footwear can be made by American workers in the U.S. for discriminating consumers.